All Earth Mineral Cosmetics was founded in Cornwall by professional make up artist Julie Wieczorek and natural skincare creator Guy Hanson.

Julie preferred using mineral make up on herself and her clients for natural properties but found it irritated her skin when she got hot. She discovered it was caused by an ingredient called bismuth oxychloride and at the time she couldn’t find any mineral brands that didn’t contain it. As a result she joined forces with Guy to create their own bismuth free , hypoallergenic range.

After listening to their customers needs Julie and Guy established that most of them just want to have a simple, convenient to ‘choose and use’ product that fit their busy lifestyles. So they have always kept their range simple and versatile to cater for these types of make up wearers.